The Unicorn Frappuccino, a vibrant and Instagrammable concoction introduced by Starbucks in 2017, sparked immense excitement upon its release. However, its popularity quickly waned, leaving many wondering why did the unicorn frappuccino fail? This blog post delves into the factors that contributed to its short-lived success. Overhyped Expectations The Unicorn Frappuccino was marketed with an …
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